Adam Palmer - Sports Photographer Bio
Adam, a former powerlifting athlete, revolutionized sports photography by pioneering a personalized approach to capturing the intensity of powerlifting, starting in 2015. Identifying a market gap, Adam launched 9for9 Media at the 2014 USAPL Raw Nationals in Colorado Springs, growing it into a powerhouse that served as the primary media sponsor for USA Powerlifting and the International Powerlifting Federation over five years. Notable achievements include covering the Arnold Sports Festival from 2016-2019, documenting world-record lifts, and capturing historic moments at international IPF events, significantly boosting the sport’s visibility. Initially focused on still photography, Adam expanded into videography and live broadcasts, delivering high-quality content that elevated the powerlifting community.
After a hiatus in 2021 due to military service in the Middle East, where COVID-19 restricted travel, Palmer Media Group returns to media production in 2025 with renewed enthusiasm. Shaped by military discipline and nearing the end of a distinguished career, Adam is joined by wife Jessica to launch Palmer Media Group. With a commitment to exceptional customer experiences and reinvestment in cutting-edge techniques, their vision is to produce top-tier images and videos, continuing to set the standard in sports media with a dynamic, evolved style.