In the heart of the powerlifting world, 9for9 Media emerged as a trailblazing force, founded by Adam Palmer in 2015 to fill a critical gap in personalized sports photography. Transitioning from his own competitive powerlifting background, Adam revolutionized the genre by delivering high-impact stills, videography, and live broadcasts tailored exclusively to the sport's raw intensity. Starting with the 2014 USAPL Raw Nationals in Colorado Springs, the company rapidly scaled to become the primary media sponsor for USA Powerlifting and the International Powerlifting Federation over a five-year span, capturing world-record lifts and historic moments at international events. Key highlights include serving as the official photographer for USA Powerlifting at the Arnold Sports Festival from 2016 to 2019, where photography and video services for athletes amplified the sport's visibility and community engagement—growing its reach by an order of magnitude. From documenting pro deadlifts and athlete interviews to powering highlights like the SBD USA Grand Prix, 9for9 Media's work—evident in collaborations with figures like Ray Williams and coverage shared across platforms—embodied the mantra "Be the strongest you," fostering a legacy of excellence in strength sports media. Though a hiatus in 2021 shifted focus to military service, the innovations and partnerships forged during this era continue to inform Palmer Media Collective's dynamic approach to visual storytelling today.